The privately held company, headquartered in Baton Rouge, Louisiana, has 750 corporate employees, 500 of which are in its Dallas office. Among them, 250 will enter the field as frontline employees. Another 250 marketers and trainers will turn to restaurants and recruitment.
The staff will stay in the hotel for one to two weeks at the expense of the company. Employees from other companies will work hard to recruit more employees, or will work in one of the company’s 500 drive-through stores.
“Everything is on deck,” said AJ Kumaran, co-CEO and COO.
The company said that most of its employees have been trained as deep-fried chefs or cashiers.
Kumaran said he saw the impact of the labor shortage in mid-September, when online job applications suddenly declined.
“Soon we had to start reducing business hours, and we had to cut some channels, such as mobile ordering and restaurants,” Kumaran said.
Cane’s hopes to hire another 10,000 employees within 50 days.
Kumaran also stated that Cane’s will invest US$70 million in workers’ wages and that hourly wages will increase by 15-22% in the next few weeks.
“This is obviously an unprecedented era, and there is no script on how to tide over the difficulties,” Kumaran said.
At the same time, 71% of restaurants are understaffed due to supply shortages, and almost every restaurant surveyed (95%) said that they have experienced supply delays or shortages of critical food or beverages in the past three months.
Sean Kennedy, executive vice president of public affairs at the National Restaurant Association, said: “Our country’s restaurant recovery is officially reversing.”
Anneken Tappe and Vanessa Yurkevich of CNN contributed to this report.