Actor Chris Hemsworth responds to viral tourism activities in small Australian towns

Read Time:2 Minute, 47 Second
In the past five years, the small Australian town of Koala has been hit by drought, the new crown virus and even the plague.

So when it comes to bringing tourists back to this sunny part of New South Wales, Koala Tourism Manager Glenn Daley knows it will be a difficult task.Or maybe someone Lots of.

It was then that he came up with the idea of ​​contacting actor Chris Hemsworth, who is Australia’s national celebrity travel ambassador, and often shares photos of his travels on the Island of Oz on Instagram.

The result was #GetChristoCowra, an advertising campaign supported by the local tourism committee and fully accepted by the residents of Cowra. In the commercial video, local koalas (some actual citizens, some actors) wear Thor costumes, hold signs, and even plan to build a four-story huge statue of an Australian movie star.

Blueprint of Chris Hemsworth's imaginary statue.

Blueprint of Chris Hemsworth’s imaginary statue.

Provided by Koala Tours

Daley grew up on Cowra’s family farm and moved back a few years ago. He admitted that the campaign was half-joking. But he was moved by how many locals were involved.

“I didn’t realize how much improvement the town needed,” he said. “Everyone is joining.”

Although the campaign ad was filmed in June, Daly and his team could not release it until the local blockade ended and travel began to reopen.

“We have been working hard to maintain it,” he admitted.

The confidential work paid off. The video of the event was released to the Australian media last week and immediately began to attract attention online and on TV.

“The love of everyone at Cowra for this wonderful event warmed my heart and made me smile!” he wrote. “I will be shooting a movie overseas soon, but I will be very hot when I come back next year!!”

People wearing Hemsworth masks pose in the Cowra Bar.

People wearing Hemsworth masks pose in the Cowra Bar.

Provided by Koala Tours

Hemsworth was born in Melbourne, and his family moved back to Australia from Los Angeles a few years ago. He signed to become Australia’s Tourism Ambassador in 2018 and launched an eye-catching advertisement with the theme of “Crocodile Dundee” during the Super Bowl.

“I miss Australia. I miss people. I miss the coastline,” he told at the time.

The “Get Chris to Cowra” website also contains a joke that references one of Australia’s most iconic tourism activities.

The header quoted “Where the hell is he?” A 2006 Tourism Australia event called “Where are you?”

Although the campaign is banned in the United Kingdom—in the United Kingdom, “bloody” is not necessarily a word that can be uttered in a hybrid company—but the advertisement is widely known worldwide.

This slogan was the creative idea of ​​Scott Morrison, then Managing Director of Tourism Australia. He is now the prime minister of the country.

Regardless of whether Hemsworth will reach the koala in 2022, Daley is surprised by the spread of tourism activities.

“It put Koala on the international map, which is extraordinary for a small town.”

Travellers who can reach Koala-about two hours from Canberra and four hours from Sydney-can enjoy Japanese gardens, art galleries displaying contemporary and indigenous works, and the International Understanding Festival held every spring.


If you like to travel and want to see other options go to travel news

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Who we are

Suggested text: Our website address is: https://updatednews24.com.

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed. If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Suggested text: Visitor comments may be checked through an automated spam detection service.
Save settings
Cookies settings