Amazon The company is launching “Black Friday Worth” deals to attract early holiday shoppers Announce on Monday.

Amazon said it is offering “heavy discounts on all categories,” including fashion, electronics, household goods and toys. New transactions are added to the website every day.

Major retailers try to encourage consumers to start holiday shopping earlier than usual to ensure that their gifts are delivered on time. Just like Amazon’s advance holiday push, Target Starting “Trading Day” The company announced last week that it will be held online and in physical stores from October 10th to 12th.

Holiday forecast Already predicted Expenses increased significantly year-on-year. But retailers are also facing a series of challenges this year, from inflationary pressures and supply chain difficulties to labor shortages. For shoppers, this may cause more troubles, such as delayed shipments or out-of-stock items than usual.

Amazon A new feature was also launched on Monday In its shopping app, Prime members can send gifts to friends and family without an address. Instead, the user enters a person’s phone number or email address. Recipients will be notified when they receive the gift and enter their address. They can also choose to exchange items for gift cards.

The early Black Friday deal coincided with Amazon’s beauty product event, Known as “Holiday Beauty Journey”, Start on Monday. Amazon hopes to use beauty events to attract shoppers before Black Friday and help boost its position in soaring online beauty sales during the pandemic.

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watch: How global supply chain shocks will affect holiday retail