Arby’s new sandwich is so spicy, and a free milkshake

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From Monday through February 6, Arby’s will be selling what it believes to be “the hottest sandwich on the market,” called the new Diablo Dare. It costs $5.99 and also includes a free 12-ounce vanilla shake.

The sandwich features five spices, including a layer of ghost pepper jack cheese, fiery seasonings, fire-roasted jalapeños, and a special barbecue sauce, all served between a red pepper bun. Customers can choose from crispy chicken patties or smoked brisket for a protein boost.

Arby's Diablo Dare sandwiches go on sale Monday.

“This is not a sandwich for the faint of heart,” Arby’s chief marketing officer Patrick Schwinn said in a release. “Everyone in the fast food industry says they have spicy options, but our research tells us that consumers are disappointed with the spicy claims of fast food.”

Fast food lovers have seemingly endless options for spicy sandwiches because it’s an easy sales substitute and customers have an insatiable craving for them.

In the past year, Wendy’s (WEN) Already selling the Jalapeno Popper Sandwich, Burger King’s chicken sandwich in a spiced version and McDonald’s (MCD) Had a spicy chicken sandwich. Other chains, including Boston Market, Taco Bell, chili sauce (CMG) And Popeye also has a variety of spicy protein options and toppings.



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