Chrysler plans to realize all-electricity through the Airflow concept by 2028

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Chrysler Airflow Concept

Chrysler

The company announced on Wednesday that the once-famous Chrysler plans to reinvent itself as an all-electric car brand by 2028.

These plans started with a new crossover concept called Chrysler Airflow, which was unveiled online at the CES Consumer Technology Show in Las Vegas. Chrysler CEO Christine Feuell said that this technology-savvy concept car is a “nod” to the car the company plans to launch in 2025.

She said that by 2028, the unnamed production crossover will be the first of at least two to three new all-electric vehicles, including a minivan, and Chrysler will be in the parent company Stellattis’s $35.5 billion electric vehicle. At the forefront of the car plan, Fair said.

“When we try to redefine and revitalize the Chrysler brand, we need to ensure that we create differentiation in the Stellattis product portfolio and compared to competitors,” she told CNBC in an online interview. “Once we launch the first new product, we will add a new product every year…and expand the product line between then and 2028.”

Chrysler Airflow Concept

Chrysler

Stellantis was formed in January by the merger of Italian-American automaker Fiat Chrysler and French PSA. It owns 14 brands including Chrysler, Jeep, Fiat and Peugeot, all of which have historical significance in their respective countries.

Revitalizing Chrysler

Stellantis plans to make Chrysler an electric car brand in the United States. This is the latest move to revive the nearly 100-year-old automaker. Since its parent company of the same name went bankrupt in 2009, the company has not attracted much attention.

Since the production of mid-size cars was discontinued in 2016, the brand has only offered small vans and large sedans, and has missed the growth of crossovers, SUVs and pickup trucks in recent years. In addition to the plug-in hybrid electric version of the Pacifica minivan, the adoption of electric vehicles is also slow.

Feuell said that the new transformation plan focuses on electric vehicles and new technologies, advanced design and user customization, which are areas where automakers focus on attracting technology-savvy buyers.

Chrysler Airflow Concept

Chrysler

“[Technology] Feuell said: “This is very important for the seamless connection consumers are looking for and to integrate their personal digital life with their mobile digital life.” The idea is “through the ability to personalize each space inside. , To make “simple and intuitive.” The vehicle, whether it is a driver or a passenger.”

“STLA Brain” software

The Chrysler Airflow concept is characterized by a large screen spanning the interior, almost from house to house. It is also the first vehicle to use Stellatis’ new “STLA Brain” software suite and “STLA SmartCockpit”.

Certain features of the vehicle, especially the large screen, look similar to some of Stellattis’ latest products, such as the Jeep Grand Wagoneer SUV.

Chrysler Airflow Concept

Chrysler

The exterior of the crossover adopts Chrysler’s new design direction, including an updated “Chrysler Wing” logo, tied to the crossover grille and LED light blades. The LED taillights also run through the entire width of the vehicle.

“Its elegant and dynamic design theme is a recognition of the design direction we want Chrysler to participate in and truly coordinate this theme in the entire product portfolio,” Feuell said.

According to Chrysler, Airflow and upcoming production vehicles are expected to travel 350 to 400 miles on a single charge.

The company declined to comment on the potential pricing of Airflow-based cars scheduled to be launched in 2025, but Feuell mentioned that “the best price for electric vehicles is generally between $35,000 and $60,000.

Chrysler Airflow Concept

Chrysler


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