‘Dog Power’ and its Golden Globe win show the power of awards is in streaming

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However, the group’s selection of “Dog Power” as the series of the year reflects a message to other awards ceremonies at a time when the entertainment industry is struggling to escape the dramatic shift – it’s about the power of streaming Major endorsement viewing for home consumption, especially for prestigious films.

In short, box office receipts, the most obvious measure of a movie’s popularity, no longer tell the whole story. If winning voters have any interest in recognizing the movies people have seen — and thus have some ingrained interest in the choice — then the calculation needs to turn to how many people watched them, rather than how many people paid directly for the privilege .

Netflix and other streaming services don’t do much in releasing clear data with the simplicity of reading box office charts. But films like “Dog Power,” the slow-heat western starring Benedict Cumberbatch and the star-studded satire “Don’t Look Up,” have clearly become Netflix subscribers’ favorites, sparking a frenzy on social media. The kind of chatter and debate that TV awards shows, the most important of which are the upcoming Oscars, is desperately needed.
Notably, the media has been slow to respond to this changing reality, a trend that has been exacerbated during the pandemic. For example, the New York Times was recently concerned in an article titled “The Oscars need to please the audience, but where are the audiences?”

It’s clear that the “crowd” is at home, spreading out from public viewing to consuming entertainment in their schedules. This produces “audience-pleasing,” or at least blockbuster, films, as Netflix intended when it began its mission to establish its films as credible awards candidates after it began competing with HBO in the TV awards competition.

Tom Holland and Benedict Cumberbatch in Spider-Man: Nowhere.
In fact, the only real “crowd-pleaser” this year in the traditional sense is “Spider-Man: No Way Home,” a $1 billion-plus international blockbuster that seems destined to join the rare $700 bandwagon. With “Star Wars: The Force Awakens”, “Avengers: Endgame”, “Avatar” and “Black Panther” occupy the million-dollar club of domestic box office revenue.
After the introduction of the “Popular Movie” category in 2018 to bring such blockbusters to the Oscars, the Academy of Motion Picture Arts and Sciences took the next best step, expanding the field of best picture contenders to 10, theoretically Opened up slots for wider viewing movies.

Such plans don’t always work, but with “Spider-Man” nearly single-handedly propping up the theatrical film business, if there ever was a year when superheroes could be invited to Hollywood’s biggest party, this is it.

Otherwise, the strength of this year’s awards is in the movies that made waves in streaming, including other major Golden Globe-winning films: Amazon’s ‘Ricardos’ for stars Nicole Kidman, ‘King Richard’ Will Smith in (which is sure to do better on HBO Max than at the box office), and Andrew Garfield’s role in Netflix’s musical “Tick, Tick… Boom!”

Whether this kind of math will ever exist is unclear, but for now, “dog power” is a “hot” that, no matter how obscure the streaming data, may help bring benefits to reward systems that are challenged on multiple fronts more attention.

The Golden Globes have been a mess, and the Hollywood Foreign Press Association, which presents them, is still struggling to clean up its collective act. Still, in calling up the 2022 nominees and winners, they appear to have accepted the reality that much of Hollywood is slow to grasp — perhaps understandably, not willing to.


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