However, the group’s selection of “Dog Power” as the series of the year reflects a message to other awards ceremonies at a time when the entertainment industry is struggling to escape the dramatic shift – it’s about the power of streaming Major endorsement viewing for home consumption, especially for prestigious films.
In short, box office receipts, the most obvious measure of a movie’s popularity, no longer tell the whole story. If winning voters have any interest in recognizing the movies people have seen — and thus have some ingrained interest in the choice — then the calculation needs to turn to how many people watched them, rather than how many people paid directly for the privilege .
It’s clear that the “crowd” is at home, spreading out from public viewing to consuming entertainment in their schedules. This produces “audience-pleasing,” or at least blockbuster, films, as Netflix intended when it began its mission to establish its films as credible awards candidates after it began competing with HBO in the TV awards competition.
Such plans don’t always work, but with “Spider-Man” nearly single-handedly propping up the theatrical film business, if there ever was a year when superheroes could be invited to Hollywood’s biggest party, this is it.
Whether this kind of math will ever exist is unclear, but for now, “dog power” is a “hot” that, no matter how obscure the streaming data, may help bring benefits to reward systems that are challenged on multiple fronts more attention.
The Golden Globes have been a mess, and the Hollywood Foreign Press Association, which presents them, is still struggling to clean up its collective act. Still, in calling up the 2022 nominees and winners, they appear to have accepted the reality that much of Hollywood is slow to grasp — perhaps understandably, not willing to.
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