Mega Bites biscuits, larger than a traditional goldfish, are now available for a suggested retail price of $2.69 per 5.9 ounces. Bag.
“Nostalgia has and will continue to play a role in snacking and providing comfort, especially over the past two years,” Campbell Snacks chief marketing officer Janda Lukin told CNN Business. Many people grow up eating goldfish – offering a new way to experience their beloved snack.”
Ripe flavors and cocktail pairings
Pepperidge Farm launched Goldfish in the United States in 1962. At first, the snacks were aimed at adults: In the early days, Lukin says, cookies were marketed as bar snacks. She points out that Julia Child used to pair goldfish with her upside-down martinis.
However, goldfish have been marketed as a children’s snack since the 1990s. But adults never stop eating them.
In fact, “about 47 percent of goldfish buyers have no children at home,” Lukin said. “Using this opportunity, our mission is to grow our audience and become a beloved brand for adults,” she said.
To appeal to adult consumers, goldfish have been experimenting with spicy flavors.
This spring, Goldfish teamed up with Franks’ RedHot to launch a limited-time hot sauce-flavored Goldfish line. And in September, it launched another limited-time spicy flavor, Jalapeño Popper. This product was launched in collaboration with JNCO, the maker of super wide jeans popular in the ’90s, for an added nostalgic twist.
“We’ve heard that many adult goldfish consumers love cookies and their favorite adult beverage,” Lukin said. “We worked with chefs to develop ways to pair different types of goldfish perfectly with different beverages.” (She points out that Mega Bites shouldn’t be a bar snack. Instead, it’s designed to be a “hand-to-mouth chewy snack.” )
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