Matt Madrigal, vice president of Google Merchant Shopping, announced that the company will add tools to allow users to do more end-to-end shopping on Google.
Google is redesigning its dominant search engine, and users may find that future search results allow them to stay longer on Google’s own assets.
In the second year Search event, Called Search On, Google showed off its latest batch of improvements to search results. The company touts its artificial intelligence and its ability to answer more specific and complex queries.
Executives said that the new AI technology called Multitask Unified Model (MUM) is more Burt Support Google search model. Extracting data from text, images and videos, MUM can tell users what they need for a specific hike on Mount Fuji.
Matt Madrigal, Google’s vice president of business shopping, said that if you search for men’s sweatshirts, Google will show more results, including retailer links, blogs and comment videos from YouTube. He said the site will also make recommendations that will allow users to compare prices without clicking.
Madrigal gave an example, trying to find “the best hat for a small head” or “the kind of great design on the base of a snowboard.”
Although Google Father letter Having expanded from online advertising to cloud computing, driverless cars and other projects, search is still the lifeblood of the company. But as the scale expands, the company will also pay more to partner content sites.
In the most Last quarter, Google paid more than the $1 billion expected by Wall Street analysts for traffic. These costs have increased by more than 50% over the same period last year. Keeping users on the Google website is a possible way to control costs.
Google said it will introduce its image recognition technology Google Lens to its Chrome Internet browser so that users can view search results next to the site.
“Soon, you will see a new button in the Google app on the iPhone that can search all the images on the page at once,” Madrigal said. “No need to leave the site you are on.”
The company said it will also include a store’s inventory on its website.
Elizabeth Reid, vice president of Google Search, said the company will expand the scope of its search results.
Pandu Nayak, vice president of search, said that people who take screenshots of shirts will be able to get recommendations from retailers within Google.
For example, a person taking a photo of a bicycle might search for how to fix a specific component.
“We will show you everything you need to get your bike back on trial,” he said, showing search results from websites, videos and blogs. The first result shown in his demo is a video from YouTube.
Elizabeth Reid, another Google vice president, said that the search page will become “a steady stream of visual creativity.”
Google announced several updates to its search results page on Wednesday.
Google “search” event
She said the company is adding a “things to know” section that will show step-by-step instructions on how to perform tasks or provide new technologies.
“For example, you can make acrylic paintings from what you find around the house,” Reid said. “Finally, it has to do with all those old kitchen sponges.”
Reid added that users can learn the technique of “pouring the puddle” or search for famous painters.
“Sometimes you just don’t know what you want until you see it,” she said.
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