MacBook Pro is expected to get Apple chips

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2020 MacBook Air with M1 chip

Todd Haselton | NBC Finance Channel

Apple will hold a press conference on Monday to announce new products, such as the redesigned MacBook Pro.

Apple has the opportunity to promote the continued development of its Mac before the holiday shopping season, especially because it is expected to release more computers using its own chips instead of Intel processors.

Apple CEO Tim Cook said in June that recent computers running on the company’s powerful M1 processor “propelled” Mac growth. In the most recent three quarters ending June 2021, Apple’s Mac sales were $26 billion, an increase of nearly 33% from $19.59 billion in the same period last year. “In fact, the past three quarters of Mac are the best three quarters in history,” Cook said in June.

Before the new computer sales pandemic, many customers and analysts worried that Apple would ignore the Mac and instead support newer, faster-growing businesses such as Apple Watch and iPhone. But Mac computers are still essential to Apple. For example, iPhone applications can only be developed on the Mac through Apple’s Xcode software, and the Mac is still a bigger business than the iPad.

Last month, Apple announced and subsequently released new iPhone, iPad and Apple Watch, making Apple’s Mac series the remaining main product line that has not been updated this fall. The larger 16-inch MacBook Pro is Apple’s most high-end laptop and has not been updated since 2019. It currently uses Intel processors instead of newer Apple chips.

This is expected on Monday.

Completed transition

If Apple announces the launch of a new MacBook laptop on Monday, it will be the culmination of a two-year transition period that will completely reinvent the entire Mac product line.

Since 2019, Apple has been replacing the Intel processor in Macs with its own M1 processor, which provides longer battery life and allows Apple to more closely integrate its hardware and software. Apple’s chips also support new features while still providing enough power to run demanding applications.

So far, Apple has released four different Macs using its new chips: MacBook Air, Mac Mini, 13-inch MacBook Pro, and a redesigned 24-inch iMac.

Apple is likely to emphasize the advantages of its own chips, as it has done in the past several Mac launch events. If Apple makes significant performance improvements, look forward to the new name of the M1 chip. It can be called M1X or M2, depending on how Apple wants to promote processor improvements.

According to a Bloomberg report, Apple has been reportedly preparing a redesign for its high-end MacBook Pro equipped with its own chip and new ports, including space for an HDMI cable to connect the laptop to the display and a magnetic charger. According to reports, a larger-screen iMac and a more powerful Mac Mini desktop are also under development.

On Monday, Apple may also provide a release date for the latest version of the Mac software macOS Monterey, which was announced in June but has not yet been officially released.

More ports

Touch Bar on 2020 13-inch MacBook Pro

Todd Haselton | NBC Finance Channel

Apple’s Mac growth has also been driven by the company’s changes to solve some of the long-term consumer problems of certain products.

From the end of 2017 to the second fiscal quarter of 2020, Apple reported that its Mac business had flat or negative growth in eight of the ten quarters. Growth will begin to take off in 2020.

In 2015, Apple introduced a thinner keyboard design for its laptops, commonly referred to as the “butterfly keyboard.” In the next few years, thinner keyboards became the standard configuration of Apple’s laptop series.

But the keyboard is plagued by unreliable reports, debris or dust can make certain keys “sticky” and make it impossible to register or type certain letters twice. Apple has an ongoing service plan to repair malfunctioning butterfly keyboards produced from 2015 to 2019 for free. It also faces a class action lawsuit because it knows that the keyboard is defective.

During this period, the biggest new feature of Apple laptops is the Touch Bar, which is a touch screen that replaces function keys. However, many users find it frustrating and not as useful as regular keys. Software developers have never flocked to develop software for touch screens, and neither has Apple’s recent M1 MacBook Air.

At the same time, Apple has significantly reduced the number of ports on laptops, reducing them to a few USB-C connectors. Users complain that they need an adapter, usually called a dongle, to connect things like a mouse and external monitor to a laptop, sometimes using an older USB-A connection. The dongle made by Apple is expensive, and each adapter usually costs more than $20. After user complaints, the company temporarily lowered the price of the adapter in 2016.

This may change on Monday. According to Bloomberg News, Apple’s new MacBook Pro design may include an HDMI port for connecting a laptop to an external monitor or TV, an SD card port for photographers, and a new version of MagSafe magnetic charger to solve professional problems. Many complaints from users. Apple’s 2017 MacBook Air was the last laptop equipped with MagSafe charging, although customers liked it.

Apple has begun to change some of the Mac design decisions it has made over the past decade. The M1 MacBook Air and 13-inch MacBook Pro now have more traditional keyboards with deeper keys. Both computers received positive reviews. Laptops still use the USB-C port for charging, but Apple’s new iMac desktop redesigned for the first time since 2015 is equipped with a new type of magnetic power adapter.

PC sales surge

Apple iMac M1 2021

Todd Haselton | NBC Finance Channel

During the Covid-19 pandemic, as schools, businesses and individuals bought new laptops and desktops to go to school or work at home, global PC sales surged, boosting Apple’s Mac business.

According to research firm Gartner, earlier this year, PC sales (including Windows) achieved the highest year-on-year growth in 20 years at its peak. Research firm IDC said that personal computer sales in the first quarter increased 55% year-on-year. Analysts from the PC industry and component manufacturers said at the time that they were optimistic about the permanent shift in PC sales trends.

But the PC craze associated with the pandemic may be coming to an end. According to data from the market research organization IDC, in the third quarter, which is usually a boom period for back-to-school sales, the US PC market shrank for the first time since the first quarter of the pandemic.

According to IDC data, Apple’s computer shipments in the third quarter increased by 10%, but the popular trend that drives all manufacturers seems to have slowed down significantly. Prior to the pandemic, personal computers were one of the slowest-growing technology markets, with flat growth over the past decade.

Apple hopes that the shiny new Mac will buck the trend.

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