Daniel Craig played James Bond in “No Time To Die.”
“No Time to Die” has an estimated box office of US$56 million at the domestic premiere weekend, making it the fourth best James Bond film debut in the series’ nearly 60-year history.
The film’s box office on Friday was 23.3 million U.S. dollars and Saturday was 18.1 million U.S. dollars. It is estimated that Sunday’s box office revenue was approximately 14.5 million U.S. dollars. Since its international release two weeks ago, the film has earned $313.3 million in box office worldwide.
Although some box office analysts predict that the film may reach US$80 million or even more than US$100 million during its premiere in the United States and Canada, the opening numbers of the latest James Bond film are still a reliable performance in the pandemic era.
Paul Dergarabedian, senior media analyst at Comscore, said: “This is not a movie that is only released on weekends. I think people’s enthusiasm for Bond is reflected in the high expectations. “The high expectations reflect everyone’s excitement for this film, and it also reflects the pent-up demand to finally see this film after an additional 18 months of waiting time.”
Entering the opening weekend, the performance of “No time to die” exceeded the expectations of the advance ticket sales. Fandango reported last week that the film’s pre-sale rate has surpassed that of “Venom: The Carnage.” The “Venom” sequel currently holds a pandemic record, setting a record for the highest box office released this weekend.
The performance of “No Time to Die” highlights the continuing challenges facing the domestic box office. That is, attract consumers to go to the theater.
“Although long-running may have played a role, the premiere weekend performance of “No Time To Die” may better reflect that mature fans tend not to be eager to go to the movies on the premiere weekend,” Degara Bedian Said.
The James Bond franchise has a history of nearly 60 years, and the audience for these films tends to be older. Among the audience who came to watch this movie this weekend, nearly 60% were over 35 years old, and 36% of ticket buyers were over 45 years old.
After the pandemic, the return of older audiences to movie theaters slowed down, resulting in lower box office revenues for movies suitable for the older generation. According to a MGM report, about 25% of ticket buyers who went out to watch “No Time to Die” this weekend said that this was their first return to the theater in more than 18 months.
“Bond’s debut still illustrates the enduring appeal of the series and the great interest in Daniel Craig’s swan song… At the same time, it gives the industry a better understanding of certain demographic expectations for the rest of the year,” Sean Robbins said, Boxoffice.com’s chief analyst.
Disclosure: Comcast Owns NBCUniversal and CNBC. Universal Pictures released “No Time To Die” internationally, while MGM was responsible for domestic distribution. Amazon The plan to acquire MGM was announced earlier this year. NBCUniversal owns Fandango.