Rivian is not Tesla.This is exactly what these electric car buyers want

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However, there is a part of the market that wants electric vehicles, and it’s covered by Tesla’s lineup, its CEO, and in some cases both. This may prove to be a boon to one of its competitors.

These vehicles are more suitable for outdoor lifestyles and look more They said that the traditional, square shape and rough appearance. Many Rivian fans say they hate Musk, especially his tweets, And find that he agrees more with Rivian’s low-key CEO RJ Scaringe. Some people say that Rivian seems to be more sincere about the environment, and its mission is more concerned about people than Tesla and Musk.

“I really don’t like bastard CEOs. It makes me tired of products,” said Carter Gibson, who is engaged in cross-country and snowboarding in California, who has ordered a Rivian to replace his Toyota 4Runner.

Some electric car enthusiasts said that their views on Musk have changed over the years. They pointed out that at the time Musk referred to a Thai rescuer as “Young man,” and his Annotation About Tesla Stock price Has attracted the Securities and Exchange Commission Review with A sort of discipline. (Musk has laugh at So is the US Securities and Exchange Commission. )

“Sometimes Musk is considered a Bond villain or something, RJ doesn’t give me that feeling,” said Stephen Henken of Montgomery, Alabama, who drove the Prius today and ordered the Rivian R1S.

Scaringe, who has a Ph.D. in mechanical engineering from the Massachusetts Institute of Technology, founded Rivian in 2009. For the next 12 years, the company has been working hard to turn itself into a real, mature car manufacturer and then sell a car .

The company bought the former Mitsubishi manufacturing plant Bloomington-Normar, Illinois2017. Since 2019, Rivian has raised $10.5 billion, including technology and auto giants Amazon and Ford, respectively, and reached a deal with Amazon for 100,000 delivery trucks.
But Rivian’s success is not guaranteed. It is too young to build brand loyalty or establish a national network to provide services for their vehicles. It must also prove that it can mass-produce cars and make a profit, A challenge Tesla has survived, although not without problems.

Tesla did not respond to a request for comment, nor did it contact professional news media.

Real electric truck

Denver real estate agent Matt Thomson said that he spends up to $700 a month on gasoline for GMC Sierra, including showing clients or dragging horses. He said he was tired of the need to change the oil every other month.

Thomson said he is usually not an adventurer, nor an early adopter. But he booked Rivian’s R1T pickup truck, and his wife booked the company’s SUV R1S.

Thomson said he waited eight years to build a truck like Rivian. He felt that Tesla’s car was inappropriate.Tesla’s Model X can only tow 5,000 pounds. Thomson is not interested in the unique, boxy shape and sharp lines of the Tesla Cybertruck. Both are praise with joke.

“When we are now participating in an equestrian show, you have [Ford] F-150, you have GMC Sierras, [Chevy] Silverados is like that,” Thomson said. “You just want to blend in.

Rivian's customers say that they prefer the style of the car compared to Tesla.

Andy Cruise, who lives in the San Francisco Bay Area, said that he has always liked his father’s pickup truck, but feels guilty that he can only drive 12 miles per gallon. He said that he goes hiking or running on the trail every day and has been waiting for an electric pickup. Cruise said he likes Tesla and has owned a Model S since 2013, but doesn’t want Cybertruck.

“It’s made of terrible steel,” Cruise said, “but it looks ugly.”

“If there is apocalypse, it may actually be a very practical means of transportation,” he added.

On the other hand, Rivian positions itself as a down-to-earth, adventurous company. Scaringe has Said The company’s mission is to “inspire people to do more of the things they love while minimizing our impact on the planet.”

Rivian’s paint colors have names such as Glacier White, Forest Green and Compass Yellow. The company offers the option of buying tents installed on top of its vehicles and sells specific stands for bicycles, snowboards, snowboards, kayaks and surfboards. Traditional automakers such as Ford, GM, and Subaru provide similar accessories; Tesla does not.

The new normal: How a Midwestern town swept through the electric car boom

“Rivian thinks more about who will drive it than Tesla, what they will feel while driving and what they will do,” said Ryan Michael McCarthy, who described himself as not a pickup truck person. He wanted Rivian’s truck because it looked practical: it had a $5,000 option that could pull out a small kitchen from the side of the vehicle, complete with a stove, sink, and utensils.

McCarthy, who lives on the outskirts of Chicago, said that watching Rivian’s videos, such as Employee test The vehicle at minus 40 degrees attracted him.

“They feel like a family,” McCarthy said. “You think you want to be part of them and their culture.”

New Jersey resident Matt Bowen called himself a “tired millennial,” and he said that few companies care about customers as much as the product itself. Rivian gave him a deep impression on some future customers, including Puppy’s welcome package,and environmental Partnership with the community.

“It’s an all-round task, and I like it,” said Bowen, the father who lives on the farm and booked the Rivian SUV. “We are very happy that the alternative to Model X can meet more of our needs. I think it is more suitable for our lifestyle and philosophy.”

The first production car provided by Rivian to a customer leaves the Illinois plant.
Cruise said that he feels that Rivian is working hard to combat global warming.He pointed Rivian’s Oath Its dedicated vehicle charging network will be powered by 100% renewable energy.
Tesla has Said several times Since 2012 Its supercharger network will only be powered by renewable energy sources.A Tesla employee It is said that It was stated in April last year that the network will become all renewable energy sources by the end of the year. (The employee’s statement on LinkedIn is no longer available.)

Over-commitment and under-delivery?

Renewable energy is one of the few cases in which Rivian prospective holders believe that Tesla’s commitment is too high but the delivery is insufficient. Another example they cited is Tesla’s Autopilot and “fully autonomous driving” technology. Repeated delays.

Of course, Rivian itself is also at risk of over-commitment and under-delivery. It has delayed the delivery of vehicles before, and the road to full-speed production may inevitably face its own challenges.

David Kirsch, a professor at the University of Maryland School of Business, said that Rivian’s team, products, and investors look promising, but there is no guarantee that it will meet expectations. Rivian is the first company to bring modern electric pickups to the market, but the exact demand for electric pickups remains to be seen.

Rivian must also prove that it can mass-produce cars and make a profit. There is always uncertainty when new car manufacturers switch from mass production to mass production. Costs may increase, which may cut Rivian’s profits or wipe them out altogether.

“Rivian’s pricing seems to have crossed the gulf of production hell,” Kirsch said report Rivian’s valuation is as high as Ford or General Motors. “It may require more time or money, or they may not have time and money.”

If Rivian can be mass-produced, it must also prove that it can fully support and service its trucks after sales, which is a problem Tesla sometimes encounters.

Karl Brauer, executive analyst at iSeeCars.com, said: “You see the concept pictures of the car, and you get excited. You see the facilities that build it, and you get excited. You see the production version, and you get excited. More excited.” “But once this person buys a car, it doesn’t make any sense.”



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