However, there is a part of the market that wants electric vehicles, and it’s covered by Tesla’s lineup, its CEO, and in some cases both. This may prove to be a boon to one of its competitors.
“I really don’t like bastard CEOs. It makes me tired of products,” said Carter Gibson, who is engaged in cross-country and snowboarding in California, who has ordered a Rivian to replace his Toyota 4Runner.
“Sometimes Musk is considered a Bond villain or something, RJ doesn’t give me that feeling,” said Stephen Henken of Montgomery, Alabama, who drove the Prius today and ordered the Rivian R1S.
Scaringe, who has a Ph.D. in mechanical engineering from the Massachusetts Institute of Technology, founded Rivian in 2009. For the next 12 years, the company has been working hard to turn itself into a real, mature car manufacturer and then sell a car .
Tesla did not respond to a request for comment, nor did it contact professional news media.
Real electric truck
Denver real estate agent Matt Thomson said that he spends up to $700 a month on gasoline for GMC Sierra, including showing clients or dragging horses. He said he was tired of the need to change the oil every other month.
Thomson said he is usually not an adventurer, nor an early adopter. But he booked Rivian’s R1T pickup truck, and his wife booked the company’s SUV R1S.
“When we are now participating in an equestrian show, you have [Ford] F-150, you have GMC Sierras, [Chevy] Silverados is like that,” Thomson said. “You just want to blend in.
Andy Cruise, who lives in the San Francisco Bay Area, said that he has always liked his father’s pickup truck, but feels guilty that he can only drive 12 miles per gallon. He said that he goes hiking or running on the trail every day and has been waiting for an electric pickup. Cruise said he likes Tesla and has owned a Model S since 2013, but doesn’t want Cybertruck.
“It’s made of terrible steel,” Cruise said, “but it looks ugly.”
“If there is apocalypse, it may actually be a very practical means of transportation,” he added.
Rivian’s paint colors have names such as Glacier White, Forest Green and Compass Yellow. The company offers the option of buying tents installed on top of its vehicles and sells specific stands for bicycles, snowboards, snowboards, kayaks and surfboards. Traditional automakers such as Ford, GM, and Subaru provide similar accessories; Tesla does not.
“Rivian thinks more about who will drive it than Tesla, what they will feel while driving and what they will do,” said Ryan Michael McCarthy, who described himself as not a pickup truck person. He wanted Rivian’s truck because it looked practical: it had a $5,000 option that could pull out a small kitchen from the side of the vehicle, complete with a stove, sink, and utensils.
“They feel like a family,” McCarthy said. “You think you want to be part of them and their culture.”
“It’s an all-round task, and I like it,” said Bowen, the father who lives on the farm and booked the Rivian SUV. “We are very happy that the alternative to Model X can meet more of our needs. I think it is more suitable for our lifestyle and philosophy.”
Over-commitment and under-delivery?
Of course, Rivian itself is also at risk of over-commitment and under-delivery. It has delayed the delivery of vehicles before, and the road to full-speed production may inevitably face its own challenges.
David Kirsch, a professor at the University of Maryland School of Business, said that Rivian’s team, products, and investors look promising, but there is no guarantee that it will meet expectations. Rivian is the first company to bring modern electric pickups to the market, but the exact demand for electric pickups remains to be seen.
Rivian must also prove that it can mass-produce cars and make a profit. There is always uncertainty when new car manufacturers switch from mass production to mass production. Costs may increase, which may cut Rivian’s profits or wipe them out altogether.
If Rivian can be mass-produced, it must also prove that it can fully support and service its trucks after sales, which is a problem Tesla sometimes encounters.
Karl Brauer, executive analyst at iSeeCars.com, said: “You see the concept pictures of the car, and you get excited. You see the facilities that build it, and you get excited. You see the production version, and you get excited. More excited.” “But once this person buys a car, it doesn’t make any sense.”