The moratorium applies specifically to “retail orders,” though, so government and corporate fleet buyers will still be allowed to order trucks after Thursday. Ford did not disclose how many Maverick orders the automaker has collected.
Brian Moody, executive editor of Autotrader.com, said the order suspension could be a combination of factors.
“I wonder if it’s more popular than they expected, coupled with ongoing supply changes,” he said.
The Maverick debuted this fall as the third pickup in Ford’s lineup after the F-150 and midsize Ranger. Before Maverick, Ford didn’t have a true compact truck for nearly a decade. The original Ford Ranger was discontinued in 2012. At the time, Ford said there was not enough demand for small trucks. Plus, the old Ranger didn’t share engineering with any other model, making it a tougher business proposition for the automaker.
Last August, before the Maverick went on sale, Ford said it had received orders for 100,000 trucks. The company has not provided any order updates since then. But like the truck itself, actual sales of the Ford Maverick pale in comparison to the larger F-Series pickup, which is the best-selling vehicle in the United States. For example, in December 2021, Ford sold more than 62,400 F-Series trucks, while Mavericks sold just over 6,000.Ford sold in total There have been more than 13,000 Mavericks since the truck first hit the market in October.However, the F-Series trucks are built at four different Ford plants, while the Maverick is produced only one.
Maverick shares much of its engineering with the Ford Escape and Bronco Sport crossover SUVs. It’s built at the same Ford plant in Hermosillo, Mexico, where the Bronco Sport is produced, and the Maverick is available in both hybrid and non-hybrid versions. The hybrid version is the cheapest entry-level truck, starting at around $20,000. This is unusual because typically, hybrid versions of vehicles, which feature electric motors and powerful batteries in addition to the gas engine, cost more than pure gasoline-powered models.
The truck’s low starting price appears to be a major draw, said Ivan Drury, an analyst at automotive website Edmunds.com. The average selling price for a Mavericks is about $28,600, including options, well below the average new car price of about $46,000. It’s also selling really fast, he said.
“This thing is moving as fast as any vehicle in the industry,” he said.
Do you want to know more about the world? i invite you to be inform in world news