This nine-part thriller, in which poorly funded contestants play a childhood game with deadly consequences, is expected to win 45.6 billion won (38 million U.S. dollars). Since its launch less than a month ago, it has become Netflix’s global sensation.
Dystopian drama inspired countless memes, with contestants wearing Halloween costumes in ubiquitous green sportswear and various games of real-world entertainment. It also sparked a debate in Korea about a toxic and competitive society and sparked new interest in the country’s culture and world languages.
“Squid Games officially has 111 million fans-this is our largest series ever released!” Netflix posted on Twitter.
Since its release on September 17, the series reached this total in just 27 days, easily surpassing the British costume drama “Bridgeton”, which had 82 million accounts in the first 28 days.
Netflix has provided limited information on the viewing data of its platform and has cut back the data it does provide in various ways. Its 28-day premiere data for Bridgerton and other shows includes any account that has watched an episode for at least two minutes.
Netflix co-CEO and chief content officer Ted Sarandos said at a technology conference in California last month that the streaming service was surprised by the popularity of Squid Game.
“In terms of its global popularity, we haven’t seen this,” he said.
The drama was so popular that South Korean Internet service provider SK Broadband sued Netflix to pay for the increased network traffic and maintenance costs due to the surge in viewership.
After receiving thousands of prank calls and text messages, a South Korean woman was negotiating with the American company about compensation. At that time, her phone number was inadvertently highlighted as a key plot point in the series.
Netflix will spend more than 500 million U.S. dollars on content produced in South Korea this year.