Since its premiere on Netflix on September 17, contestants in this dystopian series who are in desperate need of money play deadly children’s games to win cash prizes and have been viewed by 111 million accounts.
The series is ranked first among Netflix’s top 10 in 94 countries/regions. This is the first Korean series in the history of the platform to rank first in the United States.
These numbers illustrate the popularity of “Squid Game” and how quickly it takes off. But the ratings data for Netflix and all streaming services carry some important caveats.
Although Netflix often makes opaque calculations on the popularity of its programs, the important background is the increasingly fierce competition of the streaming media giant, and the “Squid Game” show shows that Netflix maintains its leading position for a reason.
For investors, as long as Netflix continues to increase subscribers, Wall Street may continue to be happy. “Squid Game” has hit the spirit of the times in an important way, and Buzz is the best way to attract new users and keep existing users satisfied. The series was also well received, with a score of 91% on Rotten Tomatoes.
Like many top streaming media series, “Squid Game” has become a pop culture phenomenon. The series produced memes and even Halloween costume ideas.
Minyoung Kim, vice president of content for Netflix Asia Pacific, said: “When we first started investing in Korean series and movies in 2015, we knew that we wanted to produce world-class stories for core K content fans in Asia and the world, excluding India.” Today, the squid game has surpassed our craziest dream. “
“‘Squid Game’ to [Netflix] Be more confident that our global strategy is moving in the right direction,” King told CNN.