Squid Game is the “biggest ever” series launched by Netflix

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Since its premiere on Netflix on September 17, contestants in this dystopian series who are in desperate need of money play deadly children’s games to win cash prizes and have been viewed by 111 million accounts.

To provide some background information for this number, Netflix announced earlier this year that 82 million families watched “Bridgetown” in the first 28 days after the Christmas premiere. “Squid Game” surpassed this number in a shorter period of time.

The series is ranked first among Netflix’s top 10 in 94 countries/regions. This is the first Korean series in the history of the platform to rank first in the United States.

These numbers illustrate the popularity of “Squid Game” and how quickly it takes off. But the ratings data for Netflix and all streaming services carry some important caveats.

First of all, these numbers come from Netflix (NFLX) As such, it has not been censored by any external sources. In addition, the 111 million figure does not mean that everyone has watched the series from start to finish. It is based on Netflix’s measurement of accounts that watched the series for at least two minutes.
'Squid Game' launches a new game, trying to find out why it is so popular on Netflix

Although Netflix often makes opaque calculations on the popularity of its programs, the important background is the increasingly fierce competition of the streaming media giant, and the “Squid Game” show shows that Netflix maintains its leading position for a reason.

For investors, as long as Netflix continues to increase subscribers, Wall Street may continue to be happy. “Squid Game” has hit the spirit of the times in an important way, and Buzz is the best way to attract new users and keep existing users satisfied. The series was also well received, with a score of 91% on Rotten Tomatoes.

Like many top streaming media series, “Squid Game” has become a pop culture phenomenon. The series produced memes and even Halloween costume ideas.

The success of “Squid Game” shows that Netflix is ​​capable of making global hits. Netflix has 209 million subscribers, and the company has been committed to attracting viewers worldwide.

Minyoung Kim, vice president of content for Netflix Asia Pacific, said: “When we first started investing in Korean series and movies in 2015, we knew that we wanted to produce world-class stories for core K content fans in Asia and the world, excluding India.” Today, the squid game has surpassed our craziest dream. “

“‘Squid Game’ to [Netflix] Be more confident that our global strategy is moving in the right direction,” King told CNN.

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