If you are not satisfied with the French fries, which have been reformulated to become particularly hot and crispy, Wendy’s will not hesitate to replace them. Dissatisfied customers only need to bring them back to any location in Wendy’s America for free exchange.
The “hot crispy fried guarantee” promotion is a way for the chain to increase its popularity, that is, its best-selling products will undergo the first renovation in more than a decade.
Carl Loredo, Wendy’s chief marketing officer, said in a press release: “This guarantee reflects the trust we have established with our customers to ensure that we get a high-quality, desirable experience every time.”
In August, Wendy’s exclusively told CNN Business about its fry transformation in the Covid era. The new recipe retains more calories than the previous recipe and keeps the fries crisper for a longer time. Fries have been modified to improve the experience of customers who have shifted their ordering preferences to drive-through and delivery due to the pandemic.
The new fries look very similar to the old fries, but this time Wendy kept more potato skins and used a new batter system to ensure the heat and crispness last longer. Wendy’s spent four years remodeling and tried 20 different shapes before adopting the new formula.
Wendy’s (WEN) The last time the French fries were replaced was in November 2010, when it added sea salt and natural “skin” cuts. This is the first time the chain has adjusted fries since it opened in 1969.
Wendy’s promotional activities are part of the increased marketing efforts for its popular foods. The company will spend an additional US$10 million this year to promote its breakfast menu, and by 2021, its total spending on breakfast advertising will reach US$25 million.