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By re-recording her hit songs, Swift will have to restart composing songs that her fans are very familiar with, so that she can regain control of her master. This is a tedious process, but also a smart business move: it not only increases Swift’s traffic and sales, but it also allows her to control her work-or at least their new “Taylor version.”
Swift did not own her master at first, because when the recording artist signs a contract with the record company, the standard legal arrangement grants the record company ownership of the record copyright. This is commonly known as the “Master”.
Artists like Swift get a certain amount of income from recording, but usually do not control the recording.
Owning her job is also very personal to Swift. When she recorded “Red” for the first time, it was done according to different contracts and legal agreements. Since then, everything in Swift has changed.
For most of her career, Swift has had deals with Big Machine Records. By the end of 2018, the singer had signed a new agreement with Universal Music Group, which granted her ownership of future master recordings.
She was previously sold in the Big Machine catalog to a company owned by music manager Scooter Braun. As part of a $300 million transaction in 2019, Braun’s Ithaca Holdings acquired Big Machine Label Group.
Swift called this the “worst case scenario”, claiming that she had been bullied by Braun for years.
Swift wrote on Tumblr in 2019: “This happens when you sign an agreement at the age of 15 with someone whose word’loyalty’ is clearly just a contract concept.” “When that When I say’music is valuable’, he means that its value belongs to those who did not participate in creating it.”
Last November, Braun sold the master of Swift’s first six albums.After the sale, Swift responded Twitter (TWTR) Said this is “the second time my music has been sold without my knowledge”.
“Red” marks the second re-release of Swift, and it won’t be the last. Swift re-released “Fearless” in April-her most successful record, with sales of more than 7 million copies-and she also plans to release “Taylor Editions” of other albums.
Swift could not erase her old songs, nor could anyone stop anyone from listening to the original version. But she can provide the “Taylor’s Version” album as an alternative.
Because Swift has a very loyal “Swifties” fan base who pays close attention to her professional and personal life (and also put forward some very crazy theories about her songs and albums), she can use her voice to push fans to Her new song is now in control.
Swift talks to those fans about returning to “red” Twitter posts
“If you don’t encourage me, I will never go back and remake my previous works, discovering lost art and forgotten gems in the process,” she wrote. “‘Red’ is about to be mine again, but it has always been ours.”
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